AI-enabled value co-creation in B2B relationships: an exploratory study of the payments industry in Asia

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AI-enabled value co-creation in B2B relationships: an exploratory study of the payments industry in Asia

In the rapidly changing landscape of the payments industry, there is a significant focus on AI in generating co-created value in partnership and collaboration with B2B customers and partners. The increasing demand for improved interoperability, operational efficiency, and enhanced customer experienc...

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Bibliographic Details
Main Author:	Wong, Kwok Kwong
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2024
Online Access:	https://eprints.nottingham.ac.uk/76676/

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