AI-enabled value co-creation in B2B relationships: an exploratory study of the payments industry in Asia
In the rapidly changing landscape of the payments industry, there is a significant focus on AI in generating co-created value in partnership and collaboration with B2B customers and partners. The increasing demand for improved interoperability, operational efficiency, and enhanced customer experienc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2024
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| Online Access: | https://eprints.nottingham.ac.uk/76676/ |