Business Engagement Practices, Patterns and Outcomes - A case study in the pharmaceutical industry

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Business Engagement Practices, Patterns and Outcomes - A case study in the pharmaceutical industry

A host of studies has marked research on engagement, most focused on customer engagement, the customer as an end-user (consumer). Although there is a recognized requirement to also discover and understand engagement ‘as supplier, manufacturer, retailer, and ... actor-engagement’ (Chandler and Lusch,...

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Bibliographic Details
Main Author:	Cretu, Anca Elena
Format:	Thesis (University of Nottingham only)
Language:	English English
Published:	2023
Subjects:	customer engagement actor engagement business engagement practice theory S-D logics Service-Dominant logic pharmaceutical industry
Online Access:	https://eprints.nottingham.ac.uk/76569/

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