Business Engagement Practices, Patterns and Outcomes - A case study in the pharmaceutical industry
A host of studies has marked research on engagement, most focused on customer engagement, the customer as an end-user (consumer). Although there is a recognized requirement to also discover and understand engagement ‘as supplier, manufacturer, retailer, and ... actor-engagement’ (Chandler and Lusch,...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English English |
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2023
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| Online Access: | https://eprints.nottingham.ac.uk/76569/ |