How does e-commerce live streaming in China affect consumers’ purchasing intentions?
In recent years, the live streaming sector has had significant growth due to the concurrent rise of the national high-tech industry and rapid economic development. This industry has effectively impacted the lifestyle and buying habits of contemporary individuals by capitalizing on its distinctive de...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2024
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| Online Access: | https://eprints.nottingham.ac.uk/76079/ |