Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia
This research is about customer satisfaction with the cybersecurity solutions purchased among B2B (Business-to-Business) organizations in Malaysia which aims to explore how the effect of service quality perception influences customer satisfaction which subsequently impacts word-of-mouth (WOM) and re...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2024
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| Online Access: | https://eprints.nottingham.ac.uk/74568/ |
| _version_ | 1848800873951526912 |
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| author | Subramaniam, Nageswar Rao |
| author_facet | Subramaniam, Nageswar Rao |
| author_sort | Subramaniam, Nageswar Rao |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This research is about customer satisfaction with the cybersecurity solutions purchased among B2B (Business-to-Business) organizations in Malaysia which aims to explore how the effect of service quality perception influences customer satisfaction which subsequently impacts word-of-mouth (WOM) and repurchase intentions. In an ever-evolving cybersecurity threat landscape, cybersecurity solutions play a critical role in protecting sensitive data to ensure a secure operating environment for businesses. However, there is lack of comprehension regarding the measures that influence customer satisfaction among B2B organizations in Malaysia towards the purchased cybersecurity solutions. This research employed a self-administrated questionnaire to collect data from a total of 273 respondents within B2B organizations across various industries in Malaysia. The data were analyzed in various aspects of service quality and customer satisfaction using SPSS and SmartPLS in presenting the results finding. The study results indicate that all the six constructs tested within the model have positive and significant impact except for perceived technical quality. Therefore, this study and proposed conceptual framework will be extremely valuable for cybersecurity solution providers in guiding them to provide cybersecurity solutions that able to enhance customer satisfaction among B2B organizations. Furthermore, the findings of this result will also pave way for a similar study being conducted in the future. |
| first_indexed | 2025-11-14T20:58:29Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-74568 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:58:29Z |
| publishDate | 2024 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-745682024-03-11T08:30:16Z https://eprints.nottingham.ac.uk/74568/ Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia Subramaniam, Nageswar Rao This research is about customer satisfaction with the cybersecurity solutions purchased among B2B (Business-to-Business) organizations in Malaysia which aims to explore how the effect of service quality perception influences customer satisfaction which subsequently impacts word-of-mouth (WOM) and repurchase intentions. In an ever-evolving cybersecurity threat landscape, cybersecurity solutions play a critical role in protecting sensitive data to ensure a secure operating environment for businesses. However, there is lack of comprehension regarding the measures that influence customer satisfaction among B2B organizations in Malaysia towards the purchased cybersecurity solutions. This research employed a self-administrated questionnaire to collect data from a total of 273 respondents within B2B organizations across various industries in Malaysia. The data were analyzed in various aspects of service quality and customer satisfaction using SPSS and SmartPLS in presenting the results finding. The study results indicate that all the six constructs tested within the model have positive and significant impact except for perceived technical quality. Therefore, this study and proposed conceptual framework will be extremely valuable for cybersecurity solution providers in guiding them to provide cybersecurity solutions that able to enhance customer satisfaction among B2B organizations. Furthermore, the findings of this result will also pave way for a similar study being conducted in the future. 2024-03-09 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/74568/1/BUSI4219%20Management%20Research%20Project%20-%2020408600.pdf Subramaniam, Nageswar Rao (2024) Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia. [Dissertation (University of Nottingham only)] cybersecurity service quality customer satisfaction cybersecurity solutions cyber attacks repurchase intention word of mouth |
| spellingShingle | cybersecurity service quality customer satisfaction cybersecurity solutions cyber attacks repurchase intention word of mouth Subramaniam, Nageswar Rao Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia |
| title | Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia |
| title_full | Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia |
| title_fullStr | Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia |
| title_full_unstemmed | Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia |
| title_short | Analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within B2B organizations in Malaysia |
| title_sort | analyzing factors influencing customer satisfaction on purchased cybersecurity solutions within b2b organizations in malaysia |
| topic | cybersecurity service quality customer satisfaction cybersecurity solutions cyber attacks repurchase intention word of mouth |
| url | https://eprints.nottingham.ac.uk/74568/ |