Uncovering the sports livestreaming platform value co-creation process

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Uncovering the sports livestreaming platform value co-creation process

Sport Livestreaming Platforms (SLSPs) have emerged as a new paradigm, offering a synchronised, interactive experience to sports enthusiasts. Despite their popularity, little is known about the processes through which viewers co-create value with service providers during their engagement on these pla...

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Bibliographic Details
Main Author:	Liu, Haoyu
Format:	Thesis (University of Nottingham only)
Language:	English English
Published:	2023
Subjects:	sports livestreaming platforms; value co-creation; engagement behaviour; service operations; viewer segmentation
Online Access:	https://eprints.nottingham.ac.uk/74081/

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