Uncovering the sports livestreaming platform value co-creation process
Sport Livestreaming Platforms (SLSPs) have emerged as a new paradigm, offering a synchronised, interactive experience to sports enthusiasts. Despite their popularity, little is known about the processes through which viewers co-create value with service providers during their engagement on these pla...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English English |
| Published: |
2023
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| Online Access: | https://eprints.nottingham.ac.uk/74081/ |