Consumers’ insights into sex appeal in advertising
An Exploratory study in context of Pakistani millennials Consumers

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Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers

Sexual appeals in advertising are very prevalent worldwide. According to D'Emilio and Freedman (1989), contemporary consumerism is frequently marketed as satisfying sensual dreams and cravings. Despite its popularity, sexual appeal is always subject to disagreement and cultural sensitivity. The...

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Bibliographic Details
Main Author:	Ashraf, Awais
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	Sex appeal Sexual objectification advertising Consumption behavior.
Online Access:	https://eprints.nottingham.ac.uk/71161/

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