Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers
Sexual appeals in advertising are very prevalent worldwide. According to D'Emilio and Freedman (1989), contemporary consumerism is frequently marketed as satisfying sensual dreams and cravings. Despite its popularity, sexual appeal is always subject to disagreement and cultural sensitivity. The...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/71161/ |