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The influences of sustainability positioning on B2B brand loyalty in the manufacturing industry

Many business-to-business [B2B] global firms today, are embracing sustainability stewardship as a form of competitive advantage and differentiation, and to enhance their corporate reputation. Evolving business landscape, stakeholders’ expectations, intensified competition for businesses and resource...

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Bibliographic Details
Main Author:	Chan, Jerald Yew Loon
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2023
Online Access:	https://eprints.nottingham.ac.uk/71131/

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