The influences of sustainability positioning on B2B brand loyalty in the manufacturing industry
Many business-to-business [B2B] global firms today, are embracing sustainability stewardship as a form of competitive advantage and differentiation, and to enhance their corporate reputation. Evolving business landscape, stakeholders’ expectations, intensified competition for businesses and resource...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2023
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| Online Access: | https://eprints.nottingham.ac.uk/71131/ |