Attitudes of Gen Zs towards influencer marketing in China: a study of Bilibili

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Attitudes of Gen Zs towards influencer marketing in China: a study of Bilibili

As social media begins to move from being a new thing to being an integral part of people's lives. The growing user base and the increasing time spent using it have made social media a new battleground for brand marketing, which has given rise to many new marketing methods,one of which is influ...

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Bibliographic Details
Main Author:	Jin, Xinyu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2023
Online Access:	https://eprints.nottingham.ac.uk/71115/

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