Attitudes of Gen Zs towards influencer marketing in China: a study of Bilibili
As social media begins to move from being a new thing to being an integral part of people's lives. The growing user base and the increasing time spent using it have made social media a new battleground for brand marketing, which has given rise to many new marketing methods,one of which is influ...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2023
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| Online Access: | https://eprints.nottingham.ac.uk/71115/ |