An Empirical Study on the Impact of Consumer Engagement in Value Co-creation —— An Example of the Apparel Industry in China

An Empirical Study on the Impact of Consumer Engagement in Value Co-creation —— An Example of the Apparel Industry in China

The essence of a company is value creation, and with the advent of the Internet economy, co-creation of value between companies and consumers has become the basis of corporate value creation. With the rapid development of the Internet, information is more easily and quickly accessible, which has rap...

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Bibliographic Details
Main Author: MU, Yutong
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2022
Subjects:
Value co-creation; Consumer willingness to participate; Ability of consumers to participate; Degree of openness of companies; Consumer engagement behaviour
Online Access:https://eprints.nottingham.ac.uk/70769/

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