An Empirical Study on the Impact of Consumer Engagement in Value Co-creation —— An Example of the Apparel Industry in China
The essence of a company is value creation, and with the advent of the Internet economy, co-creation of value between companies and consumers has become the basis of corporate value creation. With the rapid development of the Internet, information is more easily and quickly accessible, which has rap...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/70769/ |