An Investigation into Brand Perceptions via Customer Reviews
In order to stand out from the mass of brands, it is now essential for companies to acquire and maintain a good brand perception. Many enterprises and scholars have made efforts to obtain brand perceptions, however, the existing methods are either too laborious or do not lead to accurate conclusions...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/70767/ |