Differences in luxury value perceptions and purchase intentions among different generations of Chinese consumers

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Differences in luxury value perceptions and purchase intentions among different generations of Chinese consumers

The personal luxury goods market in China is a large and promising one. As a result of the outbreak of the Covid-19 pandemic, the Chinese personal luxury goods market experienced two years of depression. At the start of 2022, the Chinese personal luxury market bottomed out and returned to pre-Pandem...

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Bibliographic Details
Main Author:	Li, Weiran
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70255/

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