Differences in luxury value perceptions and purchase intentions among different generations of Chinese consumers
The personal luxury goods market in China is a large and promising one. As a result of the outbreak of the Covid-19 pandemic, the Chinese personal luxury goods market experienced two years of depression. At the start of 2022, the Chinese personal luxury market bottomed out and returned to pre-Pandem...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
|
| Online Access: | https://eprints.nottingham.ac.uk/70255/ |