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Can customer loyalty created by online brand experience affect physical product sales?

The brand experience has been a focus of research in the marketing field since it was introduced. Numerous studies have previously demonstrated that brand experience has a positive impact on customer loyalty. In addition, brand experience has also been shown to be a multi-dimensional construct, with...

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Bibliographic Details
Main Author:	Jin, Yuchen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70249/

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