Can customer loyalty created by online brand experience affect physical product sales?
The brand experience has been a focus of research in the marketing field since it was introduced. Numerous studies have previously demonstrated that brand experience has a positive impact on customer loyalty. In addition, brand experience has also been shown to be a multi-dimensional construct, with...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/70249/ |