The impact of social media advertising characteristics on consumers' attitude towards advertising in China

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The impact of social media advertising characteristics on consumers' attitude towards advertising in China

Traditional media advertising is gradually being replaced by new media advertising. Based on the development and changes of the internet, social media advertising is coming into the public eye and attracting attention. As a country with a large population, China is gradually gaining a position in th...

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Bibliographic Details
Main Author:	Zhang, Jingjing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70230/

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