The impact of social media advertising characteristics on consumers' attitude towards advertising in China
Traditional media advertising is gradually being replaced by new media advertising. Based on the development and changes of the internet, social media advertising is coming into the public eye and attracting attention. As a country with a large population, China is gradually gaining a position in th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/70230/ |