A study of the factors influencing advertising avoidance in the context of Chinese social media

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A study of the factors influencing advertising avoidance in the context of Chinese social media

With the constant innovation of internet technology, social media is growing rapidly and has gradually become an important medium for people to socialise and obtain information and entertainment. These multi-functional platforms have massive users and an amazing speed of information dissemination, a...

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Bibliographic Details
Main Author:	Liang, Yingjun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70143/

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