A study of the factors influencing advertising avoidance in the context of Chinese social media
With the constant innovation of internet technology, social media is growing rapidly and has gradually become an important medium for people to socialise and obtain information and entertainment. These multi-functional platforms have massive users and an amazing speed of information dissemination, a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/70143/ |