An Investigation of Customer’s Emotional Response to Service Failures in Taiwan

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An Investigation of Customer’s Emotional Response to Service Failures in Taiwan

Companies cannot avoid service failure, and the emerging negative emotions after the failed service can directly impact consumers' post-purchase behaviours which may jeopardise the company's profitability. Hence, as consumer sovereignty expands, it is increasingly important to realise how...

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Bibliographic Details
Main Author:	Chang, An Ting
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70135/

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