An Investigation of Customer’s Emotional Response to Service Failures in Taiwan
Companies cannot avoid service failure, and the emerging negative emotions after the failed service can directly impact consumers' post-purchase behaviours which may jeopardise the company's profitability. Hence, as consumer sovereignty expands, it is increasingly important to realise how...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/70135/ |