Text Mining on Product Blurbs:
Reward Consumption in Cosmetics during the COVID-19 Lockdowns in the UK

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Text Mining on Product Blurbs: Reward Consumption in Cosmetics during the COVID-19 Lockdowns in the UK

Covid-19 has triggered an evolutionary change in the business environment and consumer behaviours. During the outbreak of the pandemic, people were suddenly trapped in their homes. Thus, the demand for online shopping has been accelerated. When people shop online, product descriptions serve as a pri...

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Bibliographic Details
Main Author:	Lu, Ying-Shiou
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/70057/

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