Text Mining on Product Blurbs: Reward Consumption in Cosmetics during the COVID-19 Lockdowns in the UK
Covid-19 has triggered an evolutionary change in the business environment and consumer behaviours. During the outbreak of the pandemic, people were suddenly trapped in their homes. Thus, the demand for online shopping has been accelerated. When people shop online, product descriptions serve as a pri...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/70057/ |