Review of order fulfilment models for Catalogue Mass Customization

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Review of order fulfilment models for Catalogue Mass Customization

Mass Customization (MC) is not a mature business strategy and hence it is not clear that a single or small group of operational models are dominating. Companies tend to approach MC from either a mass production or a customization origin and this in itself gives reason to believe that several operat...

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Bibliographic Details
Main Authors:	Brabazon, Philip G., MacCarthy, Bart L.
Format:	Book Section
Published:	GITO-Verlag 2005
Subjects:	Mass Customization business strategy mass production enterprise fulfilment systems
Online Access:	https://eprints.nottingham.ac.uk/690/

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