Review of order fulfilment models for Catalogue Mass Customization
Mass Customization (MC) is not a mature business strategy and hence it is not clear that a single or small group of operational models are dominating. Companies tend to approach MC from either a mass production or a customization origin and this in itself gives reason to believe that several operat...
| Main Authors: | , |
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| Format: | Book Section |
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GITO-Verlag
2005
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/690/ |