Customer Experience in the Fast-Fashion Industry

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Customer Experience in the Fast-Fashion Industry

The growth of the fast-fashion market in the last decade, even through the pandemic, has remained consistent. Researchers claim that the world is no longer a service-focused society, but rather an experience one (Pine and Gilmore 1998), and that in order to remain competitive, businesses must keep u...

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Bibliographic Details
Main Author:	Ahmed, Lamisa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68629/

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