Customer Experience in the Fast-Fashion Industry
The growth of the fast-fashion market in the last decade, even through the pandemic, has remained consistent. Researchers claim that the world is no longer a service-focused society, but rather an experience one (Pine and Gilmore 1998), and that in order to remain competitive, businesses must keep u...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
|
| Online Access: | https://eprints.nottingham.ac.uk/68629/ |