A study on the role of customer experience and consumer purchase decision in Luxury Fashion.
The particular topic of factors influencing consumer purchase decision and customer experience in luxury fashion was chosen as experience is one of the most up coming factors for specially luxury industry. The topic is covered under six different chapters to give an in depth understanding of the sig...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68592/ |