A study of Chinese consumers' online purchase
intention based on Technology Acceptance Model
and perceived risk

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A study of Chinese consumers' online purchase intention based on Technology Acceptance Model and perceived risk

The widespread use of the Internet has promoted the development of e�commerce and electronic markets all around the world. The number of Internet users has increased rapidly in recent years, but the development of online shopping in China is not as good as expected. Hence, it is necessary to inves...

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Bibliographic Details
Main Author:	Zhao, Hanyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68367/

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