A study of Chinese consumers' online purchase intention based on Technology Acceptance Model and perceived risk
The widespread use of the Internet has promoted the development of e�commerce and electronic markets all around the world. The number of Internet users has increased rapidly in recent years, but the development of online shopping in China is not as good as expected. Hence, it is necessary to inves...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68367/ |