How does the 'co-creation of value' affect brand management in terms of brand repositioning, brand restructuring and brand revitalisation for business-to-business organisations?

How does the 'co-creation of value' affect brand management in terms of brand repositioning, brand restructuring and brand revitalisation for business-to-business organisations?

As the world of marketing continues to evolve and shift from its traditional confines, towards a more service-dominant and interactional environment, collaborating with one another to create value has never been more pertinent. In order to keep up with these changing times, it is important for...

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Bibliographic Details
Main Author: Butterworth, Lewis
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2022
Online Access:https://eprints.nottingham.ac.uk/68329/

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