How does the 'co-creation of value' affect brand management in terms of brand repositioning, brand restructuring and brand revitalisation for business-to-business organisations?
As the world of marketing continues to evolve and shift from its traditional confines, towards a more service-dominant and interactional environment, collaborating with one another to create value has never been more pertinent. In order to keep up with these changing times, it is important for...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68329/ |