Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs)
Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs)
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68226/ |
| _version_ | 1848800470839066624 |
|---|---|
| author | Qaiser, Syeda Zainab Qaiser, Syeda Zainab |
| author_facet | Qaiser, Syeda Zainab Qaiser, Syeda Zainab |
| author_sort | Qaiser, Syeda Zainab |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) |
| first_indexed | 2025-11-14T20:52:05Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-68226 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:52:05Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-682262023-05-02T10:48:25Z https://eprints.nottingham.ac.uk/68226/ Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) Qaiser, Syeda Zainab Qaiser, Syeda Zainab Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) 2022-03-10 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/68226/1/20282371_BUSI4136_2021_2022.docx Qaiser, Syeda Zainab and Qaiser, Syeda Zainab (2022) Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs). [Dissertation (University of Nottingham only)] |
| spellingShingle | Qaiser, Syeda Zainab Qaiser, Syeda Zainab Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) |
| title | Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) |
| title_full | Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) |
| title_fullStr | Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) |
| title_full_unstemmed | Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) |
| title_short | Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs) |
| title_sort | advertisement effectiveness of different advertising media types on consumer purchase intention for fast moving consumer goods (fmcgs) |
| url | https://eprints.nottingham.ac.uk/68226/ |