Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs)
Advertisement Effectiveness of Different Advertising Media Types on Consumer Purchase Intention for Fast Moving Consumer Goods (FMCGs)
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68226/ |