IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION- INVESTIGATING THE RESTAURANT INDUSTRY OF PAKISTAN

QR Code

IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION- INVESTIGATING THE RESTAURANT INDUSTRY OF PAKISTAN

With rapid technological advancement and advent of many social media networks, consumers have been using websites for online reviews and discussion platforms to a great extent. These platforms are also considered an important medium of marketing for product and service advancement. These platforms e...

Full description

Bibliographic Details
Main Author:	Ashraf, Mariam
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	15000
Online Access:	https://eprints.nottingham.ac.uk/68204/

Similar Items

The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan
by: Ahmad, Naveed, et al.
Published: (2020)

The influence of electronic word of mouth in internet mediated social websites on consumer's purchase intention in hospitality industry
by: Shamsuddin, Nur Suryanttie
Published: (2015)

Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016)

Exploring consumers' experiences in electronic word-of-mouth for health supplement purchases
by: Nasiruddin, Kauthar
Published: (2022)

The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets
by: Tiew, Keh Yeng
Published: (2023)

Relationship between consumer satisfaction and electronic word of mouth about restaurant experience in Sarawak, Malaysia
by: Tan, Chin Choo
Published: (2016)

The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
by: Lunyai, Janifer
Published: (2020)

Factors affecting visual electronic word of mouth credibility on online purchase intention
by: Khan, Shamim Ahmed
Published: (2019)

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail
by: Tuan Ismail, Tuan Farah Azlinda
Published: (2020)

Electronic word of mouth: exploring the consumer perspective
by: Nasiruddin, Kauthar, et al.
Published: (2016)

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
by: Alharbi, Musab Kamal M
Published: (2020)

Ethnocultural empathy and electronic word-of-mouth trust: shaping consumer boycott intention
by: Soong, Ru Yee
Published: (2024)

Impact Of Perceived Value To Purchase Intention In Life Insurance Industry: The Moderating Effect Of Word Of Mouth
by: Hoo, Daniel Zjie
Published: (2021)

Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook
by: Yap, Wei Chien
Published: (2017)

Exploring the influence of electronic word-of-mouth on college students’ purchase intention: an empirical study on the Chinese film industry
by: Zeng, Meiling
Published: (2019)

The Influence of Electronic Word of Mouth in Social Media on Generation Z’ Purchase Intentions: A Review
by: Ng, Alex, Hou Hong, et al.
Published: (2019)

Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia
by: Nadarajan, Geetha
Published: (2018)

Brand Personality Toward Customer Purchase Intention: The Intermediate Role Of Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)

The Influence of Co-creation on Customer Experience Dimensions and Word of Mouth: An Investigation within the Restaurant Industry in China
by: Jin, Yang
Published: (2020)

The impact of short-form video as electronic word-of-mouth on consumer visit intention: a comparison between Tiktok and Instagram
by: Eng, Shi Yee
Published: (2023)

Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping
by: Lin, Hung-Miao
Published: (2011)

An Examination of the Effects of Electronic Word of Mouth on Consumers’ Purchase Decision: Through the Lens of Experience Good and Search Good
by: Zhao, Zichen
Published: (2013)

The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai
by: Misran, Ain Nabila, et al.
Published: (2016)

Assessing purchase factors, purchase intention and word-of-mouth on organic foods purchase decision in Beijing, China
by: Li, Shimiao
Published: (2022)

The Impact of Word of Mouth on Motion Picture Industry
by: Hao, Jie
Published: (2008)

Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
by: Mohd Ali Tan, Zubaidah
Published: (2013)

The impacts of destination personality and electronic word-of-mouth on tourists destination choice
by: Ismail, An Nur Nabila, et al.
Published: (2023)

Environmental care attitudes and intention to purchase green products: impact of environmental knowledge, word of mouth, and green marketing
by: Simanjuntak, Megawati, et al.
Published: (2023)

The importance of reputation (online reviews and word of mouth) within Indian restaurants in the UK.
by: Kansara, Rima
Published: (2015)

The mediating role of electronic word-of-mouth in the relationship between CSR initiative and consumer satisfaction
by: Hua, Xiangzhou, et al.
Published: (2024)

Determinants of Electronic Word-of-Mouth Effect on Chinese Overseas Travellers’ Hotel Booking Intentions
by: Ji, Zheng
Published: (2018)

Investigating the measurement of consumers’ electronic word-of-mouth (E-WOM), intrinsic and extrinsic motives, and satisfaction of Islamic insurance (Takaful)
by: Norazah Mohd Suki,, et al.
Published: (2019)

Antecedents of Consumer Engagement in Electronic Word-Of-Mouth (EWOM) Under Consideration of Deviations Between Genders
by: Hoffmann, Jonas Tobias
Published: (2017)

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
by: Abdollahi, Bita
Published: (2009)

The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
by: Abdollahi, Bita
Published: (2009)

Traditional Word-of-Mouth antecedents, attitudes and purchase intentions: A case of Vietnam’s infant formula product
by: Mai, Ngoc Phuong
Published: (2018)

Factors influencing consumer electronic word-of-mouth intention among Gen-Y towards travel destination / Muhammad Ikram Badrul Hisham
by: Badrul Hisham, Muhammad Ikram
Published: (2018)

The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

Effects Of Word Of Mouth On Iran's Photography Industry
by: Zaribaf, Ehsan
Published: (2009)