IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION- INVESTIGATING THE RESTAURANT INDUSTRY OF PAKISTAN
With rapid technological advancement and advent of many social media networks, consumers have been using websites for online reviews and discussion platforms to a great extent. These platforms are also considered an important medium of marketing for product and service advancement. These platforms e...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68204/ |