How Customers Experience Brands When Using Augmented Reality

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How Customers Experience Brands When Using Augmented Reality

As Covid-19 pandemic forces the shift of traditionally physical experiences to digital forms and promotes digital adoption among customers, augmented reality (AR) has been actively adopted to counterbalance the loss of offline shopping experience, thereby improving conversion rates and reducing retu...

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Bibliographic Details
Main Author:	Luo, Hongchen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68175/

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