How Customers Experience Brands When Using Augmented Reality
As Covid-19 pandemic forces the shift of traditionally physical experiences to digital forms and promotes digital adoption among customers, augmented reality (AR) has been actively adopted to counterbalance the loss of offline shopping experience, thereby improving conversion rates and reducing retu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68175/ |