The effects of cultural differences on SMEs entry mode selection: Evidence from the Southeast Asian SMEs

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The effects of cultural differences on SMEs entry mode selection: Evidence from the Southeast Asian SMEs

Increased globalisation around the world has created a globalised market and integrated world economy across different industries and firms, eventually increasing competition. As a survival strategy, SMEs start to be more active in their local market and expand their activities into international ma...

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Bibliographic Details
Main Author:	Ripin, Ummu Aiman
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68137/

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