The effects of cultural differences on SMEs entry mode selection: Evidence from the Southeast Asian SMEs
Increased globalisation around the world has created a globalised market and integrated world economy across different industries and firms, eventually increasing competition. As a survival strategy, SMEs start to be more active in their local market and expand their activities into international ma...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68137/ |