Instagram Influencers and Their Effect on Destination Image: Evidence from Indonesia

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Instagram Influencers and Their Effect on Destination Image: Evidence from Indonesia

As DMOs increasingly turn to Instagram influencers for marketing, it is important to understand why they are hiring influencers rather than relying on their networks to promote their destinations. People's daily lives are now influenced by social media. Many opportunities, but also many obstacl...

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Bibliographic Details
Main Author:	Adiningtyas, Rahma
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/68093/

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