Instagram Influencers and Their Effect on Destination Image: Evidence from Indonesia
As DMOs increasingly turn to Instagram influencers for marketing, it is important to understand why they are hiring influencers rather than relying on their networks to promote their destinations. People's daily lives are now influenced by social media. Many opportunities, but also many obstacl...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/68093/ |