The effects of influencer marketing on consumers’ purchase intention on beauty products in China
Influencer marketing has become more and more important in the company’s marketing communication strategy due to Covid-19. In China, the market size of the influencer economy is huge and continues to rise. Among all industries, the beauty industry tends to depend heavily on influencer marketing to b...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/68075/ |