Investigating the impact of e-commerce live streaming on consumers'purchase intention in China

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Investigating the impact of e-commerce live streaming on consumers'purchase intention in China

Abstract Although e-commerce live streaming has not been developed in China for a long time, it is popular among consumers and capital markets due to its high interactivity, high entertainment, and substantial economic benefits, becoming one of the hot topics in China in recent years. However, be...

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Bibliographic Details
Main Author:	ZHANG, TAO
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	E-commerce live streaming; consumers' purchase intention; China
Online Access:	https://eprints.nottingham.ac.uk/67961/

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